Chapter 1: What If Your Team Had No Limits?
It's Monday morning.
Your team logs into HubSpot and finds… the campaign already written, emails drafted, follow-ups queued, and insights from last week's performance neatly summarized.
No midnight marathons. No frantic last-minute briefs. No tired night owls scrambling to meet deadlines. Just focused execution powered by AI. This isn't a futuristic fantasy.
This is what HubSpot Breeze AI is already doing for teams worldwide.
The AI in marketing is everywhere but HubSpot's take is different. It's not just about smarter content. It's about building a full-fledged AI marketing team inside your CRM, powered by smart agents that handle tasks autonomously.
Let's meet the team that's already changing the game and why they might just become your most productive (and tireless) teammates.
Chapter 2: The Team You Didn't Hire
HubSpot has rolled out a new suite of Breeze AI Agents each designed to take over a key role in your marketing, sales, and support lifecycle.This isn't “just another AI tool.”
Each Smart agent is trained on your CRM, your audience, your goals. Let's take a walk through the new team:
Breeze Content Agent — The Writer Who Gets You
You know that feeling when a freelancer delivers content that just… misses the most required KICK? This one doesn't.
The Content Agent writes:
- Blog posts
- Case studies
- Emails
- Landing pages
- Even social ads
And it does so using insights from your CRM data meaning the tone, persona, and pain points are aligned from the first draft.
Optimized for CRM-connected content creation
Breeze Social Agent — The Strategist Who's Always Online
Your social media queue doesn't just fill itself. Or… does it?
The Social Agent does more than schedule:
It recommends content based on past performance
Understands trends and hashtags relevant to your industry
And suggests copy + visuals to get engagement, not just impressions
Status: Private beta
Currently in limited rollout through HubSpot reps
Breeze Prospecting Agent — The SDR with Zero Chill (in a good way)
This one works while your sales team sleeps.
The Prospecting Agent handles:
- Hyper-personalized email outreach
- Follow-up workflows
- Prospect scoring + prioritization
- LinkedIn messaging suggestions
And it doesn't guess who to contact it pulls behavioural data directly from your CRM to target warm leads more accurately than ever.
Boosts sales efficiency + pipeline movement
Breeze Customer Agent — Your 24/7 Support Star
Customer support tickets? Automated.
Live chat? Covered.
Product questions? Answered.
The Customer Agent is an AI trained on:
- Past support tickets
- Knowledge base articles
- FAQs and your product documentation
It learns, adapts, and delivers help while still handing off sensitive cases to your human agents.
Designed to boost CSAT, reduce wait time
Breeze Copilot — Your Daily AI Sidekick
This one's embedded everywhere in your HubSpot portal.
Need an instant blog outline? Summary of a deal? New email subject lines? Or need to even a workflow
Just ask Copilot.
It works like a built-in AI brain accessible from the CRM, marketing hub, sales hub, and service hub.
Status: Available to all customers
Chapter 3: From CRM to AI CRM The Shift You Can't Ignore
Most CRMs collect a lot of data but do very little with it.HubSpot is shifting that narrative.
With Breeze AI, it's becoming a full-fledged AI CRM where your CRM:
- Writes content
- Automates outreach
- Analyzes performance
- Recommends actions
- And talks to your customers in real-time
And the best part?
It all runs on your data, meaning the more you use HubSpot, the smarter your smart agents become.
This is no longer automation. This is augmentation.
Chapter 4: The Real Impact
For Marketers:
No more writer's block. No more guessing what to post. Just content backed by data, created in minutes.
For Sales Teams:
Your warm leads? Followed up. Your cold prospects? Re-engaged. And your time? Saved.
For Support Teams:
Resolution rates go up. Response times go down.Your agents handle escalations while AI handles the rest.
For Strategy:
You get actual insights, not just dashboards. Decisions become proactive, not reactive.
Chapter 5: Is AI Replacing Us? Not Even Close.
AI isn't taking your job. It's taking the repetitive, high-effort, low-value tasks off your plate.
The campaigns still need direction.
The brand still needs a voice.
The strategy still needs a brain yours.
But now, that brain is backed by a team that never sleeps, forgets, or burns out.
Final Chapter: The Future Just Showed Up And It's Called Breeze
This is more than a new feature it's a smarter way to run your marketing, sales, and support.
It's a shift in how you work, market, sell, and grow it's already happening inside your CRM.
“I've used Notion..
I've used ChatGPT.
But I recommend HubSpot Breeze.”
Want to put Breeze AI to work the smart way? Let WeSimplifi build the setup you actually need.
